Eta : Keeps You Connected to Those Who Matter The Most

The Eta Clock isn’t your ordinary clock – it doesn’t tell time. Instead, it keeps you connected to those who matter most, exchanging time for location. The Eta Clock tells you where the people in your life spend their time, with each hand representing a person in your connection circle and each segment of the clock face corresponding to a destination. As the people in your life proceed throughout their day, the clock hands mimic their movements, traveling to and from destinations like “Work” and “Home.”

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It’s time to upgrade our connected experiences, making the digital world tangible and human. Our connections with those who matter most should manifest in the physical world and feel personal. As inventors and technologists, the mission is to bring modern technology into the homes of everyone with a human-centric approach to connected devices.

 

The Eta Clock is a truly whimsical device that combines functionality with wonder, and gives owners a sense of peaceful connectedness. Made from exquisite materials with a modern, minimalist design, the Eta Clock is more than a connected device, it’s a statement piece of art for your home. The team is confident that once you live with the Eta Clock, you will find it transcends it’s functionality to become a cherished piece of furniture.

 

The Eta Clock is designed to connect you to an intimate circle of those who matter most. Therefore, it had to be beautiful enough to warrant a permanent place on your wall. The clock face is made from ½ inch oak plywood and laser-engraved with twelve, unique destinations. The face is stained and finished with a matte polyurethane.

Designed for artistic impact and durability, the aluminum hands are anodized and dyed with your choice of metallic or primary tones.

 

The Eta Clock wall-hanging device works in conjunction with  Eta Clock mobile app. Mobile devices broadcast their geolocation coordinates to their secure server, which acts simply as a proxy, relaying those coordinate to your at-home Eta Clock device. No need to stare at a tiny map on your phone or request an update, the Eta Clock is always waiting for new coordinates and displays the whereabouts of your friends and family as a piece of wall-hanging art.

In order to connect people to your Eta Clock device, friends and family can download the Eta Clock app, create an account and add locations in their mobile app. Your clock uses those locations to determine where your family and friends are located throughout their day.

 

 

Setting up the Eta Clock is a simple two-step process. Using Bluetooth Low Energy technology, they make it easy to connect the Eta Clock to your home wifi network

 

 

The Eta Clock app tracks significant geolocation updates and sends that data to your Eta Clock device. User’s are never required to update their locations manually and once downloaded, a user will barely notice it running in the background. The simple mobile experience uses minimal battery power and makes staying connected effortless.

 

Everyone believe in privacy, which is why they put you in control of your data. Each Eta Clock has its own data storage, which means as soon as they  pass along each user’s geo-location updates, they remove it from their  system, making you the only owner of that data.

 

The Eta Clock icons were thoughtfully designed to be language-agnostic, minimalist and informative. Created with simplicity and versatility in mind, below is a detailed explanation of each icon and when a user would appear at that destination.

Future icon options include: Camp, Sport, Shopping, and Club. If you have ideas for more icons you would like to see available for the custom or semi-custom Eta Clock, please let us know!

The Eta Clock is the first at-a-glance connected device designed and built with human-centric engineering. Using principles from cognitive neuroscience, they designed The Eta Clock to transcend language.

As humans, our ability to rapidly gather information from an image far exceeds our ability to digest the same information in the form of written text. The Eta Clock uses familiar visual cues, such as eye-catching colors and a radial layout, along with audio triggers, to create a dynamic display of data that can be processed by the human brain in a fraction of the time of traditional digital displays.

 

What so special about The Eta Clock is that it’s not a static piece of art – the arms and clock face are easily interchangeable. This way, if you get tired of the current design or redecorate your home, your clock can be upgraded and modified. Currently, they offer two different clock faces and two different sets of clock hands. However, they hope to offer many more styles and custom options in the future.

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The graphic design team worked long and hard to create a set of icons that would simply convey their meaning and still be seen clearly from across a room. They hope to release different icon designs and the option of customization in the future.

The engineering team has partnered with trusted, vetted suppliers around the globe to make sure the materials are of the best quality and arrive in a timely manner.

Laser cutting the gear sets and clock face. Machining the concentric axel sets. Final sanding and staining of clock face.

The team knew The Eta Clock had to be beautiful enough to hang on your wall, remain functional and simple to use while still maintaining an air of wonder. The vision of combining technology, art and furniture was no easy feat, but at long last they are ready to bring the product to everyone.

The Eta Clock measures 16″ x 16″ x 4″ and weighs approximately 8lbs. This makes it the ideal size and weight to hang on a wall or stand on a table top. The sturdy clock frame houses all of the electronics and mechanical components of the device as well as the wall-hanger and a table-top stand.